Sony History
of the Medical Division

Sony Medical History

Sony history in the medical market begins when Sony entered the market in 1985 by way of radiology when it connected a video recorder to an X-ray device, and for the first time captured high-quality anatomical images, cost-effectively on tape. This cassette based U-matic ™ black-and-white X-ray recorder gained rapid acceptance as a more cost-effective alternative to the one-inch, reel-to-reel devices typically in use.

Sony history - Ushering in Ultrasound Printing

Several months later, the company integrated a compact printer to an ultrasound device, and thereby ushered in the age of ultrasound printing. Previously, doctors had simply recorded ultrasound results by taking a snapshot of the ultrasound display with an ordinary camera or a poloroid camera.

In 1987, Sony developed the UP-811, a dedicated medical-grade, thermal ultrasound printer, which began carving out the niche in the modality Sony continues to enjoy today with the current UP-897MD.

The following year, when color-flow Doppler ultrasound was developed, Sony filled a void in the marketplace with the UP-5000, a color dye-sublimation printer. With color output, doctors could now easily distinguish between arterial and venous blood flow in an ultrasound image.

At the same time, the printer also met the needs of the endoscopic and general surgical market, the helping company establish itself in these areas. The UP-5000W followed, with wider paper to allow doctors to see the complete image from the "non-standard" video of the medical industry product lines. A later model, the UP-5050, marked the first dual-frame version of a medical printer, which greatly enhanced workflow in the ultrasound suite.

Over time, Sony thermal printers for ultrasound and related applications have continued to evolve with the modality's growing sophistication to incorporate enhanced resolution, faster speed, smaller footprint and a growing range of printing media. Meeting the needs of the healthcare industry with continued innovation, as the environment shifted to digital, Sony integrated USB interfaces into printers, enabling fast digital output from imaging equipment to the printers. Sony's latest monochrome, A6 ultrasound printer is the compact, lightweight UP-D897.

Sony history - A Full Line of Medical Recorders and Media

With years of experience in cutting-edge storage technology in a broad range of fields, Sony was the natural choice for image recorders and media for major medical imaging OEMs.

Following its entry into the medical market with the U-Matic video recorder, in 1990 Sony introduced one of its most enduring storage products, a S-VHS recorder for ultrasound. The unit has evolved to keep pace with breaking technologies and to meet specialized needs for surgical applications, C-arms and other X-ray devices. Introduced as the successful SV0-9500MD, the compact and user-friendly technology remained a staple in the marketplace through 2004.

Following this, Sony introduced digital video recorders that delivered enhanced resolution for demanding medical applications. Sony was among the first to provide magneto optical storage to some of the largest medical OEMs. Today, it continues these relationships, supplying a full range of advanced storage media and related hardware.

Sony history - A Bright Future in Radiology

Sony continues its tradition of innovation across all modalities. The popular, compact and affordable FilmStation dry imager brings diagnostic-quality printing to the medical professional's fingertips for mainstream radiology applications. It offers significant benefits for small practices relying on a single imager, while making multiple imagers a reality for large installations with its size and price.

The UP-D72XR is a compact, high-speed monochrome digital imager for use with mobile c-arms, ultrasound and cardiac cath images. A unique innovation is that a USB connection allows the unit to link to the FilmStation dry imager to deliver economical, reference-quality prints.

In color printing, the UP-D77MD color dye-sublimation DICOM imager is delivering crisp 300-dpi letter size output and is particularly suited to nuclear medicine applications, PET-CT and 3D CT.

Demonstrating innovation in recording devices, the DVO-1000MD medical grade DVD recorder employs MPEG 2 video compression to capture images with exceptional clarity. It integrates easily into most ultrasound systems currently recording in a tape format. Recordings are compatible with most DVD players, including standard consumer models.

Sony history - A Major Force in Surgical Imaging

Thanks to its advanced technology and early presence in surgical imaging, Sony is a major force in this market. From still and video cameras to recorders, monitors and printers—Sony's full line of digital visualization products provides imaging solutions for every aspect of surgical procedures.

In the mid 1980s, Sony's compact still cameras opened the door to surgical imaging. In the early 1990s a new emphasis on minimally invasive laparoscopic surgical procedures created a need for greater image visualization. Sony capitalized on this by launching a growing line of high-quality medical grade printers, monitors and video recorders, in addition to cameras.

In 1991, Sony introduced a 19-inch medical grade color monitor for endoscopy and surgical use. This was the first RGB display specifically adapted for use in the operating room with leak-proof housing and hospital grade plugs that conformed to UL-544 and related industry standards. Medical displays continued to evolve to remain in the forefront of breaking technologies.

The LMD-1950MD is a high resolution 19-inch (viewable area, measured diagonally) SXGA medical grade monitor, with DC operation and 10-bit signal processing and is completely sealed. This follows the amazing LMD-181MD/CV medical grade monitor that continues to provide a solution for hospitals and surgery centers converting to LCD monitors.

The LMD2140MD, a state-of-the-art 21-inch (viewable area, measured diagonally) LCD monitor optimized for video endoscopy applications, is also a good imaging solution. The high-bright, high contrast monitor uses innovative Sony X-Algorithm technology to deliver natural-looking moving images in real time, and has a new anti-glare coating.

Sony history — A Recognized Name for Quality

Today, Sony Medical products are sold directly to major radiology and surgical imaging OEMs around the globe for incorporation into end-user medical systems. Most of the OEMs using these peripherals proudly display the world-renowned Sony name. The company's products also are made available directly to end users through distributors like Sonoma Health Products for the OEM system replacement market.

Sony Medical technology has a high degree of brand recognition. Medical professionals expect to see the Sony name in specific applications, such as ultrasound printing and surgical imaging.

The hallmark of Sony's success has been its relationships with OEMs, particularly in surgery, ultrasound and X-ray. Sony Medical Systems is recognized for its commitment to keeping its finger on the pulse of the industry and to fine-tuning its product line to meet the evolving needs of the marketplace and demanding healthcare professionals. Contact Info: Jerry Mack Sonoma Health Products, Inc. 707-887-2974 [email protected]

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